- Title
- Hub Culture - the Next Wave of Urban Consumers
- Author
- Stalnaker, Stan
- Publisher
John Wiley & Sons (Asia) Pte Ltd
- Year
- 2003
- ISBN
- 0470820721
physical KP library, N/A if not
- Library
- N/A
Curriculum and Classification
- Subject
- Perspective and Eyeopeners
- MainCurriculum
- Business Design
- SubCurriculum
- Society 2 - Globalisation
- Semester
- Semester 4
Abstract
By Mette Kristine Outrup
Stan defines an international ‘graphic of trendsetters and illustrates them through reprinted emails, articles and anecdotes. In between, he attempts to explain branding as it relates to this target market. Hub Culture will interest anyone trying to reach ahead-of-the-curve urban consumers and also anyone with a sociological interest in the development of groups and trends.
Hub Culture explores the growing global society in great urban markets, a new social group defined not by geography, but by perspective. As the culture evolves, the need for marketers to understand and communicate with the hub as an independent group has become important. Hub Culture describes motivating factors, traits, and the next big thing - spirituality - with inside views and stories from the lives of today's urban affluent, all around the world.
For many people living in today's big cities, life is one of extremes. Hard living, a fast career climb and power leisure; far flung networks, the need to detox, serial relationships and just plain hanging out are all intertwined across a global spectrum. Hub life is a blur of images and sensations in a never-ending quest for experience. From Tokyo to Sydney, New York to Hong Kong, London to Rio, these factors apply widely, and the group shuffles between the hubs like other people commute between towns.
Reviews
Kaospilots reviews of the book. Please describe the book, why is it good or why is it bad (strength/weakness), what did the book do for you, and why do you recommend it. Plus of cause - you contact information so other people can discuss this with you and get more info if needed.