- Title
- Cradle to Cradle: Remaking the Way We Make Things
- Author
McDonough, William; Braungart, Michael
- Publisher
- Rodale Books,US
- Year
- 2003
- ISBN
- 0865475873
Curriculum and Classification
- Subject
- MainCurriculum
- SubCurriculum
- Semester
Abstract
Review from amazon.co.uk
Reviewer Rolf Dobelli
This is an extraordinary and unlikely book. It is not printed on paper, but on a waterproof polymer with the heft of good paper and more strength, a substance that reflects the right amount of light, yet holds the ink fast. It seems like an impossible fantasy, but so does much of what the authors propose about design and ecology. They speak with the calm certainty of the ecstatic visionary. Could buildings generate oxygen like trees? Could running shoes release nutrients into the earth? It seems like science fiction. Yet, here is this book, on this paper. The authors make a strong case for change, and just when you're about to say, "if only," they cite a corporation that is implementing their ideas. However, it's hard to believe their concepts would work on a large scale, in the face of powerful economic disincentives. We believe authors do aim some of their criticism at obsolete marketing and manufacturing philosophies, but the overall critique is well worth reading.
Reviews
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Recommended by Peter MacLeod