- Title
- Changing Minds – The Art and Science of Changing Our Own and Other People’s Minds
- Author
- Gardner, Howard
- Publisher
- Harvard Business School Press
- Year
- 2004
- ISBN
- 1578517095
physical KP library, N/A if not
- Library
- In Library
Curriculum and Classification
- Subject
- Coaching and Learning
- MainCurriculum
- Process Design
- SubCurriculum
- Learning and Learning Processes
- Semester
- Semester 3
Abstract
Description: This book is a light and easy-to-read book about how to change other peoples mind. Howard Gardner – the scientist behind multiple intelligences – sets up a framework for mind changing situations and a framework for parameters important for stable mind change.
The framework of situations: Large-scale changes involving the diverse population of a region or an entire nation Large-scale changes involving a more uniform or homogeneous group Changes brought about through works of art or science Changes within formal instructional settings Intimate forms of mind changing Changing one’s own mind
The framework of parameters (the seven R’s):
- Reason
- Research
- Resonance
- Representational Redescriptions
- Resources and Reward
- Real World Events
- Resistance
Through six chapters – one for each situation – Gardner tells the stories of mind change through examples like Gahndi, Karl Marx, well-known politicians etc. And in the examples Gardner highlights how the seven R’s has been used or why some of the seven R’s are more important in certain situations.
Strength/weakness: The book is a nice and easy background book with some good knowledge and insight that could be useful in connection with knowledge on coaching, marketing, story telling and appreciative inquiry.
The weakness of the book is that it is too talking and without any direct tools and methods. It is more like a conversation about the topic, and some of the examples lack depth. Peter Busch
Reviews
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