- Title
- The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
- Author
- Godin, Seth (Editor)
- Publisher
- Portfolio
- Year
- 2006
- ISBN
- 1591841038
- Library
- N/A
Curriculum and Classification
- Subject
- Perspective and Eyeopeners
- MainCurriculum
- Business Design
- SubCurriculum
- Business Development and Entrepreneurship 2
- Semester
- Semester 4
Abstract
By Mette Kristine Outrup and Daniel Pink
It's called THE BIG MOO. And it's a collection of stories, inspiration, and guidance about how to be remarkable in business, penned by 33 business leaders -- including such notables as Mark Cuban, Randall Rothenberg, Tom Peters, and Malcolm Gladwell.
33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable?
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.
In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That’s not good enough. We need to create a big moo!"
But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board— created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply.
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