- Title
- Beyond Disruption: Changing the Rules in the Marketplace
- Author
- Dru, Jean-Marie
- Publisher
John Wiley & Sons Inc
- Year
- 2002
- ISBN
- 0471218995
- Library
- N/A
Curriculum and Classification
- Subject
- Market and Branding
- MainCurriculum
- Business Design
- SubCurriculum
- The Market 1
- Semester
- Semester 1
Abstract
Amazon.co.uk Review
Book Description The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
Synopsis The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
Reviews
Kaospilots reviews of the book. Please describe the book, why is it good or why is it bad (strength/weakness), what did the book do for you, and why do you recommend it. Plus of cause - you contact information so other people can discuss this with you and get more info if needed.